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The Six-Inch Sales Floor: Mobile as the Primary Environment
In 2026, the most important sales environment for a marine dealership is not physical. It is mobile.
Across the 101-dealer dataset, mobile traffic accounted for between 70 and 87 percent of total visits. This range is consistent with broader mobile-first behavior observed across consumer discretionary retail categories. Despite this dominance, mobile engagement remains shallow and highly fragile.
Key Mobile Findings
- Average mobile session duration: 42 seconds
- Average desktop session duration: 3 minutes 5 seconds
- Mobile conversion rate: 0.4 percent
- Desktop conversion rate: 2.8 percent
Insight:
Most buyers are interacting in the least-optimized environment. Websites remain desktop-oriented while buyers behave mobile-first. This misalignment suppresses engagement before intent can form.